Research: Mr W

This advertisement follows the personal story of 'Mr W', a man with unusual features and perhaps some sort of disability. His speech is impaired and his body is slightly disproportioned, and he explains that people never accepted him and saw him as a bother. His whole life is a metaphor for wind energy. He says he is misunderstood, until one day people gave him a chance, just like wind energy. His action can be reinterpreted as actions that the wind might cause, once you know the message. He pushes things over and rattles, breaks. It is a very cleverly conveyed message, well shot and has some elements of comedy so it makes a good viral.

I could use this kind of metaphor in my video, substituting the problem/solution for something else but being subtle that it is in fact a metaphor, so people will be shocked or amazed when they realise enough to show other people.