Research: Black Balloons Energy Saving Campaign

This advert is very literal, with a little bit of creative flair to keep the viewer interested and something which I could use. It uses black balloons to represent carbon dioxide, something which currently doesn't have a form in the media as it is a seemingly invisible gas. This image is quite ugly, even repulsive especially at the end when it is filling the sky so this immediately puts you off the idea of contributing.

Each appliance in the ad creates a black balloon and a voice over explains that the balloon represents 30g of CO2. This is informative and lets the viewer understand that stopping the appliances stops the balloons. A simple but effective message to combat climate change.



Another video in the series shows literally that by taking actions you can reduce CO2, by showing the balloons receding and not coming out of the appliance by swithcing it off, and also suggesting other solutions.