Research: iPod

Apple's iPod ads are contemporary examples of rotoscoping of dancers. The first few sets of adverts featured realistic black figures dancing, as if they were a silhouette juxtaposed against a bright coloured background. The product is rotoscoped separately in white and stands out against the dancer. The contrast is very pleasing and even though it is a realistic look it has a good simplicity.


http://www.youtube.com/watch?v=NlHUz99l-eo


These adverts later developed, moving on from the black silhouettes and having coloured figures against differently coloured backgrounds. They art style is more abstract, with shapes and gradients in the background


http://www.youtube.com/watch#!v=PKxGfLo7Cqo