Research: Social Media Addict

The videos are a series of virals for a Sony laptop.




The video series are mock interviews and some of them are mock meetings for people addicted to social media. Some are very brief, but some are several minutes long. They feature very little other than a person looking towards the camera explaining their addiction. The age ranges of the people are varied, it doesn't seem important who is speaking so long as they look like the average person or someone relate-able. The dialogue is very upbeat and cheeky.

One of the interesting things about the pacing is that the short videos don't give time for introductions, it just dives straight in there. This time constraint creates a mystery to the piece because at first you aren't sure what the relevance is if you know the topic, or if you don't know then you aren't sure what the topic is. As in this example, where he is talking about World of Warcraft but you aren't sure why:




This next one is more direct, whereas the others were comedic. It's an actor claiming to be the organizer explaining the issue.