Naturalness, Tradition, Heritage and Craft have always been at the core of Magners. Over the years, the brand continues to emphasise that quality and craftsmanship take 'Time' and that emphasis on 'Time' becomes evident in the communication of 'All in its own Good Time' and more recently 'Time Dedicated to you'.
Source: http://www.magnerscider.com/great-britain/about-us/default.asp
I will use this idea of time for my advertisement. In one of the more recent advertisements the voice over says "At Magners we've long understood the importance of time." which goes with their ideas about marketing but also says something about the product. The brief doesn't mention inventing new slogans so I will use this in my advertisement.
My main concern about using this is that the music and pacing of my animation is quite rapid but the words imply slow, taking your time. I will add an extra piece on to this saying "what better time than now?" which should counter this idea but still keep the theme of time and fit with the pace of my advertisement.
At the end of every advertisement I have found, the voice over says "Time dedicated to you." and so I will use this in my advertisement, since it fits with the existing marketing and can work with my animation.
Here is an article analysing the ending slogan 'Time dedicated to you', it makes some good points:
With Magners and a vast advertising budget, Irish brewer C&C has revived the whole cider market. Cider used to be either electric soup for the Asbo generation or the summer tipple of straw-chewing farmhands. But by inventing a simple (and televisual) drinking ritual of filling a glass with ice and pouring the stuff all over it, Magners has made cider hip. Part of Magners' appeal is its slogan, devised in Ireland in 2000 by C&C and brand agency Young Euro RSCG, which effortlessly straddles the regulatory hurdles. These rule out any suggestion that alcohol makes you more attractive or less lonely. Instead, the slogan makes an appeal to selfishness, tapping into the vogue for 'rewarding yourself'. It's also intended to be gender-neutral, like the product itself. The slogan could sell chocolate or cappuccino, because it's not really pushing drink. It's selling 'time', specifically Irish time; a golden-hued interlude tailored to cheer up our hard-pressed British lives.
http://www.managementtoday.co.uk/search/article/665279/slogan-doctor-magners-time-dedicated-you/