Let the Drummer Kick
This video feature the song 'Let the Drummer Kick' by Citizen Cope. The background is a static coloured background throughout, and writes the lyrics out as they are sung. It starts with text being written out in the distance, so small you can't even read. When the main beat starts all the unintelligible text jumps forward in time with the beat and you can read it but some of it is overlapped, perhaps in the style of unconventional typographical designers such as David Carson.
Some of the keywords move or interact in a way that represents what the word means. For instance, the word substitution comes after another word and instead of the word just appearing, the letters of the previous word disappear and it leaves the letters that are in substitution where they are, and new letters fill the spaces to form the word.
Still Alive
Portal - Still Alive typography from Trickster on Vimeo.
This video writes out the lyrics word by word as they are said in the song and so the typography has a sense of rhythm. There is a lot of camera movement, and it has a good sense of flow between the elements as they are placed in different spaces on the background and the camera flips and moves to them. There are also some simple graphics that help emphasises the meaning of the words at points, and sometimes just to make the typography looks more interesting.
Challenge Create Change
This sequence focuses on a simple speech rather than a song. The typography looks quite rough because the typefaces used are reminiscent of grunge and graffiti with paint drips. The animation compliments this because a lot of the elements twitch about or move rapidly creating an unrest. It also uses photographs and other graphics at different points of the sequence.
MTV Advertisement
This is a motion graphics advertisement for MTV based on Typography. This is more like what we have to do and it has a really nice, smooth flow to it. It is very minimalist, which just a background and clear type although there are some small vector flower graphics introduced but they do not overcrowd the scene. The pace is sharp although a little bit too quick on some of the sections because you don't get much of a chance to read the text.